How to avoid the client service “bait and switch”

Posted by Michael Wildt
On December 4, 2017
0 Comments

This phrase was derived from the advertising of consumer goods where customers are lured in the door with a great deal, only to find out it wasn’t that great after all. Can this happen when selling market research fieldwork services? When buying professional services, we often don’t consider what is really at stake for our […]

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