Understanding the tradeoffs: one stop shops vs. experts

Posted by Michael Wildt
On April 20, 2018
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When full service market researchers and consultants are bidding out a project they most commonly reach out to suppliers that can support all their needs. Often, most end up hiring a sample company to handle fielding, survey programming, data processing, translations, coding, etc. Going this route is no doubt convenient but is there a service […]

How to avoid the client service “bait and switch”

Posted by Michael Wildt
On December 4, 2017
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This phrase was derived from the advertising of consumer goods where customers are lured in the door with a great deal, only to find out it wasn’t that great after all. Can this happen when selling market research fieldwork services? When buying professional services, we often don’t consider what is really at stake for our […]

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